Introducing our latest sponsor – Upp!

Visitors to North Pickenham road will see two new pitchside boards, promoting Upp, a new sponsor of Swaffham RUFC. We are delighted to have Upp involved with our Club, and felt it would be useful to share this introduction with members and supporters:

‘Here at Upp, our mission is to bring secure, world class, full-fibre broadband connectivity to homes and businesses in underserved parts of the UK, particularly Swaffham and the surrounding areas within Norfolk. We are dedicated to providing our customers with the highest quality of service to ensure they can access the digital content they want, when they want.

Our plan, which is well underway, is to deploy our full-fibre network to one million premises by 2025 in the East of England and provide more than 600 permanent jobs to the wider community. Our services, like our network, will grow with our customers as we build with the future in mind, using resilient technologies with low environmental impact.

We are committed to serving the local areas where we are building our network and are therefore delighted to be sponsoring Swaffham Rugby Club. It will be fantastic to meet more members of the Swaffham community at the club and cheer on the teams from the sidelines when the 2022 season begins!’

More information about Upp can be found online at